Daniel Maurer on behalf of Mercedes-Benz AG
Mercedes-Benz unveiled a brand new idea automotive on Tuesday at its design headquarters in Good, France. It’s known as the Mercedes-Maybach Haute Voiture and, in accordance with chief design officer Gorden Wagener, it was impressed by the world of excessive trend and couture dressmaking. The outside is painted a two-tone rose and blue. Inside there are seats lined in “crystal white” leather-based, matching white-shag ground mats, and facet panels lined in a boldly patterned bouclé. Inside trim particulars are completed in rose gold and so they match a pair of metallic champagne flutes that match right into a rear console drinks station, which additionally has a bottle chiller.
The corporate will make a small variety of the specially-outfitted S-Class sedans and promote them in the USA, Europe, and China. The automotive was one in sequence of unveilings Mercedes-Benz made this week that it says underline the corporate’s ongoing growth from carmaker to broader luxurious model. Additionally on show was a Restricted Version Maybach by Virgil Abloh, one in all three collaborations Mercedes accomplished with the late designer and artist. It additionally introduced digital artworks as a part of an announcement that the corporate can be becoming a member of Aura Blockchain Consortium, a partnership of luxurious manufacturers increasing their digital choices.
The design crew needed to go exterior its regular provide chains to outfit Haute Voiture. “We needed a sure bouclé for the accents and located one we preferred at a small cloth agency situated within the Black Forest area,” mentioned Belinda Günther, who oversees coloration and trim design for Mercedes-Benz. The inside of the trunk, additionally lined in white-leather, required intricate stitching normally seen on fantastic purses. “That is one in all my favourite particulars,” Günther mentioned, operating her hand over a sophisticated nook the place the seams sweep out in elegant curves.
A couple of toes in entrance of the automotive, the designers had erected two shows that held a small assortment of trend items they’d had made out of the identical supplies used within the automotive’s inside, together with a gown, a girls’s go well with with a jacket and A-line skirt, and small barrel bag. Not like different Mercedes-Maybachs, consumers gained’t get to customise the Haute Voiture. “It is a restricted version of a one-of-kind creation,” mentioned Daniel Lescow, head of the corporate’s Mercedes‑Maybach division.
Haute Voiture will probably be delivered to market in early 2023. The corporate didn’t record a value for the automotive. Non-limited version Mercedes-Maybach S-Class sedans begin round $185,000.
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